Rehab, or redesign is a way to keep your current webpages up-to-date, relevant, and accurate.
Why are rehab pages important?
Why Should Existing Web-Pages Be Rehabbed?
There are 6 reason’s why a web-page should be rehabbed:
Builds Trust between a business and clients
Helps build domain authority
Keeps our target keywords fresh
Make pages mobile friendly
Interlinking pages from our website
Improve Branding
Builds Trust between a business and clients.
How? Imagine the harm if a someone visit’s your webpage see that it wasn’t updated in 5 years. Or what if an individual visits your webpage for knowledge and advice, but the information is incorrect or outdated. Surely, we want all want our visitors to be able to rely on the information we put out.
Helps build domain authority
Did you know that one of the reasons Wikipedia’s domain authority is so high, is because it’s constantly being updated/researched/reviewed? If a business or person focuses on doing the same thing, most likely, you could expect the same outcome.
Keeps our target keywords fresh
If a page on a website has been edited to include more products, locations, people, or companies, it’s important to make sure the lane of traffic from any updated focus keywords is relevant, trending, and fresh.
Make pages mobile friendly
Many pages might have been created to look more optimal on desktop, but more and more people are using mobile devices to search for what they need online. So it is important to make sure everything is user friendly on a mobile device. This may include testing the webpage on different devices like iphone, android, google devices, tablets, etc.
Interlinking pages from our website
Is the page orphaned, having zero links to other pages on our own website? It’s highly important to strategically link relevant pages from our own website throughout our pages. Another focus should be trying to get backlinks and social shares. This is crucial for boosting domain authority and putting your brand out there.
Improve Branding:
All pages on a website should communicate the company’s mission and values. Each page should reflecting this and be uniform to a certain extent. Web pages should represent the brand well and organized, not cramped.
If you implement this tips into your rehab pages, then you will surely boost your website in more than one way.
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