When it comes to insurance, its something we all need. Before choosing the right one, we will look at many factors. We most likely are going to look at solid ratings, quality of customer service, good reviews, affordable premiums, multi-policy discounts, and convenience. The question is would you pay more for better customer service? A recent survey indicated that 68% would pay more to the company that provides great service, 33% would pay 1-9% more, 27% would pay 10-20% more and 8% would be willing to pay over over 20% more if the service was great! Customers now love personalized service, fast problem solving and love to hear from an actual person on the phone lines instead of the IVR (Interactive Voice Response). Its very simple, when a company shows that their customers are valued, they will have a stronger emotional connection to your company and they wont mind paying more for your services.